http://www.workube.com/topics/feed workube.com en http://www.workube.com/topics/if-collaboration-is-the-killer-app-for-b/ http://www.workube.com/topics/if-collaboration-is-the-killer-app-for-b/ Wed, 24 Mar 2010 11:55:01 CET Customer feedback and collaboration would be integrated across the entire product life cycle. Some of this would be aggregation via social networks, some of this would be active community collaboration. Product are suggested and designed with the appropriate level of customer input. Depending on the product, company and types of customers, different levels of collaboration and input are needed. At the right stages the right partners are brought in to further product development. Supply chain partners, design and marketing agencies need to be brought in early enough into the process and in the same collaborative environment to bring the product to life. If you’re not the right company to fulfill the product need you pass it off to competitors/collaborators to fulfill. Relationships with competitors and collaborators need to be healthy and open. To retain the trust of your customers you need to be willing to admit when you’re company isn’t the right fit for a product. As the product reaches completion customer collaborators become beta testers and quality assurance. Again the right level of input and collaboration at the right stages of development. Customers now become advocates as the product launches. If done right customer collaborators now have a vested interested in the product and become evangelists for the product. Since customers were integrated throughout the process they are also there for support. Customer driven support forums are hugely successful today, how much better will they be when the customer actually had a hand in product development? What does that company look like? Organizationally how does a company need to be structured to enable this? What processes are needed, and more importantly, what processes need to be thrown out? How much Marketing/PR as we know it today do you need at that point? What would Marketing/PR even look like? How would an agency support that work? What tools do we need to make this happen? How do we get from here to there? Source: http://www.newcommbiz.com/if-collaboration-is-the-killer-app-for-bussiness/

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