Clark Van Der Beken Advertising Strategist (Employee)

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Personal Information

  • Summary Making an impact on the advertising world.
  • Interests Market and Industry Research, Event Planning, Branding and Identity Management, Crisis Communication, Organizational Behavior, Adobe Creative Suite CS3 and CS4, Microsoft Office, Interactive Media, and Electronic Retailing
  • Groups and Associations American Marketing Association

Professional Experience

  • Mar 2010 - now 2 years and 2 months

    • Grey Group

      Account Executive / Full time employee www.grey.com Working on the Pfizer business; Advil PM, Advil Cold & Sinus, and ThermaCare. Responsible for the day-to-day activities and working alongside the senior account teams in developing advertising strategies.
  • Jun 2009 - Mar 2010 9 months

    • American Water

      Marketing Assistant / Full time employee www.amwater.com Assisting the marketing department in the development of innovative strategies. Account Manager for all company vendors and agencies. Producing and designing creative projects to help reduce agencies costs.
  • Jan 2009 - May 2009 4 months

    • Eric Mower & Associates

      New Business Intern / Intern www.mower.com Conducted market and industry research for Eric Mower & Associates. The research was used to develop a profile of new business opportunities that were best suited for the company to pursue. Additionally, I was the Account Manager for the Say Yes to Education client and worked closely with the Creative Director and Copywriter to produce marketing materials.
  • Sep 2008 - Dec 2008 3 months

    • Say Yes to Education

      Marketing Intern / Intern www.sayyessyracuse.org Administered recruitment efforts to the students of SU by reaching out in non-traditional tactics. Worked directly with the advertising agency; Eric Mower & Associates on the advertising campaign and the direction on the program’s message. Coordinated all media inquiries about the program and wrote press release to gain local attention.
  • Apr 2008 - May 2009 one year and 1 months

    • University Union at Syracuse University

      Director of Promotions / Volunteer www.universityunion.org Presided over the promotions department for University Union, a large scale programming board for Syracuse University that brings major speakers and musical acts on-campus. I was accountable for creating promotional strategies for several events throughout the academic year. Created social media tools and the launch of a new website. I managed a team to implement creative advertising opportunities, resulting in successful sellouts of our venues.
  • Dec 2006 - Dec 2007 one year

    • American Water

      Marketing Intern / Intern www.amwater.com Assisted in IPO-related events & activities including working with the legal staff of the City of New York. Conducted market research, examined target markets, and reviewed demographics for a new integrated marketing plan.
      Secured media lists for major business operations locations throughout the US and Canada.
  • Sep 2006 - Jan 2008 one year and 4 months

    • CitrusTV

      Director of Promotions & Advertising / Volunteer www.citrustv.net Led a department of 40+ students to promote CitrusTV, the largest & oldest student-run television station in the nation.

      Successfully led the station though a re-branding campaign to increase memberships over 200 members in only two semesters.

      Offered a contact of mine to developed a website for the station at a reduced rate and was one of the board members to be involved with the design and implementation.
  • May 2006 - Aug 2006 3 months

    • Chicago Tribune

      Marketing Intern / Intern www.tribune.com Developed & published promotional advertising materials for clients such as Porsche, Speedo, and Clinique (sample spreads available upon request). Administered & helped plan high-end social events in downtown Chicago to promote brands such as 10 Cane Rum and Grand Marnier. Developed recap books as a resource for clients. Lead the design of an advertisement featuring the Annual Summer Lovin’ event in the September issue of Chicago Magazine
  • May 2005 - May 2005 one month

    • High Point Communications

      Assistant Account Manager / Part time employee www.highpointcommunications.com Assisted with crisis management training for Pennichuck Water Company and the Missouri Dept. of Transportation. Coordinated public relations efforts for start-up businesses such as Lebanon Airport. Conducted media planning, strategic communications & consumer research.

Education

  • 2005 - 2009 4 years

    • Syracuse University

      Advertising, Communications, Marketing Bachelor of Science

Basic Information

  • Name Clark Van Der Beken
  • Academic title Communications
  • Gender Male
  • Marital Status Single

Contact Details

Groups